Online game company Nexon, the publisher behind side-scrolling MMO MapleStory, has entered into a strategic partnership with toys-to-life outfit PlayFusion. 

Founded in 2015 by former members of Runescape developer Jagex, PlayFusion has developed its own propriety tech platform that "fuses video games, robotics, toys, and transmedia entertainment."

The studio is using that tech to create Lightseekers, an original IP that will make use of augmented reality trading cards, action figures, interchangeable accessories, and more. Come from South African Online Casinos

Lightseekers is due to release later this year, with Nexon working with PlayFusion to generate "engagement opportunities" by r…

Q Entertainment founder Shuji Utsumi is the new CEO of Sega of America and Sega Europe.

Utsumi will also serve as the president and COO of those subsidiaries, having spent the past year steering the company's global consumer game and transmedia division as co-COO and president.

The veteran exec has been with Sega since May 2019 but had a previous stint with the company during the late '90s, initially joining as VP of product development.

Prior to that, Utsumi worked at Sony Computer Entertainment America and was notably one of the first three members of the U.S. division. He spent three years at the PlayStation maker as VP of product acqusition where he also oversaw business planning, and third-party relations.

After gaining experience at Sony and Sega, Utsumi established Q Entertainment in 2004 and turned the company into an award-winning developer and publisher,…